Work


2016-2019: Co-op Digital is digitally transforming and creating new businesses at the Co-op Group, one the UKs largest member-owned organisations, which is well known for its convenience store, funerals, wills and other businesses. I write the Digital group’s newsletter, and you can sign up for the email.

The newsletter looks at what’s happening in the internet/digital world and how it’s relevant to the Co-op, to retail businesses, and most importantly to people, communities and society. It has run weekly for over two years. Mailchimp says the newsletter has an open rate of 51% and a click rate of about 15%.

Love it, this! - Mike Bracken, Chief Design Officer at Co-op Group


2018-2019: ustwo are a big digital product and service studio that drive positive change for people, business and organisations. I write the London’s studio’s newsletter, and you can sign up for the email.

It’s interesting because I’m covering things like personal finance, health tech, digital and retail transformation, augmented reality and the future of transport. Here’s one about self-driving taxis. According to Mailchimp the newsletter has an open rate of 73% and a click rate of about 14%.

Rod writes our London newsletter - a round up of all the goodness happening and ustwo news we believe will be interesting and relevant our customers and readers. He gets the ustwo mission and our positive attitude and voice. It’s the kind of content magic I really appreciate. - Nicki Sprinz, Managing Director of ustwo London, Lisbon & Tokyo!


2019: Digital transformation is the act of radically changing how your organisation works, so that it can survive and thrive in the internet era. Public Digital help make it happen, at scale, by working directly with both the leaders doing strategy and the teams doing delivery. I did some research and writing on retail trends for them.

This is spot on! - Ben Terrett, CEO at Public Digital


2018-2019: Projects by IF are a very clever technology studio specialising in ethical and practical uses of data. Data is becoming increasingly central to individuals, organisations and how the world works, so IFs work on responsible, creative and trustable data use is timely and important. I’ve edited and written reports for them.

Rod pairs firsthand, extensive domain knowledge of tech and design with a real talent for wordsmithery. He does the full stack of writing: from microcopy to strategy and visioning, with a nice sideline in well-placed Derrida references and acknowledgements of his backlog of fiction. Teams love him, management trusts him, and he’s an all-around excellent person to work with. I’ve worked with him in previous roles as well, and recommend him to everyone. (Please don’t hire him when I’m on deadline.) - Dr. Ella Fitzsimmons, Head of Narrative Strategy at Projects by IF

Some previous projects

2018: Worked with the brilliant Ella Fitzsimmons to create a prototype newsletter for DotEveryone, a think tank which champions responsible technology. Doteveryone’s team has taken it on: Society in the loop and it is a great read.

2017: Worked with the magnificent Brad Legge to write an agile development plan for a legal software product and evaluate potential vendors for Kemp Little, a tech/media law firm.

2016-17: Product/project management of a software build for global charity, with Storythings.

2016: Introducing agile approaches (iterate, adapt) to Storythings and their client projects.

2015: Business model design and early product management for Primed.is, a job matching website from Team Prime.

2015: London Tube Map with Walklines is now in London Transport Museums permanent collection.

2015: Spreadsheets are dreams, a piece on design/craft for Hand & Brain alongside contributions from William Gibson and others.