Rod McLaren: Words that work |||

Words that work for digital + climate transformation

Hello, I’m Rod McLaren. I’m a writer.

If you thought digital transformation was spiky and disruptive, wait til you see climate transformation. It is going to feel like the sudden reinvention of many things we take as given today - jobs, education, housing, energy, industry, agriculture, infrastructure, finance, cities, society, the world.

They need reinventing because we built them for a world that no longer exists. They will be remade for an era of heightened change that demands more resilience and adaptability, better use of materials and energy, and fairer outcomes for all. We have to work so hard and so fast at it. The good news is this will create many opportunities.

If the last decade was about digital transformation, the next few decades are going to be about climate transformation.

I will help you get the story right, build a clear message, unlock an idea, explain an opportunity, and make the audience understand. Some of my work and projects.

Contact me   ☞ rodcorp at gmail

Climate transformation email newsletter:


Up next When is something ready to publish? 15 Sep 2023 Honestly, it’s never ready. Publishing the new website - or even just a blog post - often feels like an uncomfortable step. It’s 3 stories to complete the Co-op Digital newsletter
Latest posts Radical Co-op membership 3 reasons to start with words Forms are temporary, class is permanent - Sport England A quick way freelancers can guestimate their carbon emissions Show them it’s here already Rams: The time of thoughtless design for thoughtless consumption is over 9.79 tonnes CO2e per year The leap from experience to trust Switching bank account to reduce company carbon emissions Climate change is an engineering challenge Dirty internet: carbon aware websites How to play the LinkedIn blogging game 3 stories to complete the Co-op Digital newsletter Words that work for digital + climate transformation When is something ready to publish? Technology eating retail: stories (Fr)agile Writing questions Carbon transformation How to become a digital writer or content designer Public Digital’s website How to find your books Data is a material for building with Why Co-op Digital writes a newsletter Four years 100 Co-op Digital newsletters clear Co-op Digital newsletter: blockchain A dozen insurance policies at 450/month Notes on late savers, banks, long-term planning New UK banking licences since 2013