Rod McLaren: Words that work |||

Show them it’s here already

My proposals and invoices now include carbon emissions data, because even the smallest public acts might encourage others to take action too.

My guess: it feels easier to take some climate action if you see that others are already taking steps, even if those steps are small. If that’s true, it’s worth showing people that climate action is real, and part of the world already.

A Holdfast Projects invoice includes carbon emissions informationA Holdfast Projects invoice includes carbon emissions information

You might call this a diegetic prototype (h/t Phil Hesketh) - something that shows what’s possible while already being part of the action”.

My guesses:

  1. Things that are hard to see due to their complexity are hard to do because it’s hard to make a start. Action on climate change is one of these (see Timothy Morton, hyperobjects)
  2. it feels easier to take some climate action if you see that others are already taking steps, even when those steps are small.

If those guesses are true, it’s worth showing people that climate action is real, and part of the world already, even if they’re the smallest of things. This is one of the places where I’m making a start.

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