Why Co-op Digital writes a newsletter - Rod McLaren: Words that work

Rod McLaren: Words that work |||

June 12, 2019

#Why Co-op Digital writes a newsletter

I wrote a bit about the Co-op Digital newsletter for the Co-op blog, how it started and how it’s put together etc. The clever Amy McNichol did the difficult “making it make sense” bit.

There are still “Amazon is coming!” stories, and there are frequent “this seems like a problem for big tech companies” stories. Occasionally we add small bits of fiction if we think they might be a good way to explore an idea.

However the jokes are still terrible. “Do you want frAIes with that?” needs not an explanation (machine learning at McDonald’s) but apologies forever, sorry.

You are right, the jokes are not good. But the fiction bits seem to resonate with readers. Current stats: 51% open rate, 15% click rate.

Previously: 100 Co-op Digital newsletters.

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